Job Number: R50018729
Brand: Fox TV Stations
Job Type: Sales
Location Type: Hybrid
Experience Level: Experienced Hires
Location: Seattle, Washington
Job Posting Date: May 11, 2022
Fox 13 KCPQ and Fox 13+ KZJO the Fox O&O in Seattle, WA has an opening for an Account Executive with an understanding of the local media landscape, sports, and cross-platform marketing in linear, digital, and sponsorship sales. The Account Executive will be responsible for growing existing business and developing new business to maximize client’s ROI and goals.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Proactively maintain and grow an established list of agency buyers, planners, and direct clients
Drive new advertising revenue through direct sales across all media platforms
Oversee and steward all aspects of the account to ensure the schedule runs correctly, meets client’s KPIs and delivers successfully
Develop marketing solutions and presentations to key decision makers and buyers.
Establish credible relationship with existing businesses and strong emphasis on developing new business
Makes virtual or in-person presentations to agency buyers and planners or local advertisers. Books orders and negotiates spot placement and rates based on the parameters for rate negotiations set by sales management and the advertiser parameters for each advertising campaign.
Prepares quarterly sales revenue budget and target goal and is responsible for achieving budget and sales quotas established with management. Evaluates performance results against goals.
WHAT YOU WILL NEED
5+ years of selling experience at a media company and/or network, plus a strong overall knowledge of the sports marketplace and broadcast media industry
Experience in selling marketing partnerships with linear, OTT, and digital
Excellent written and oral communication skills to effectively communicate, negotiate and influence internal and external contacts
Ability to work independently and have a strong sense of accountability
Strong analytical and problem-solving skills, as well as excellent interpersonal skills, with the ability to develop and maintain business relationships
Demonstrable knowledge of the local market, Wide Orbit, Nielsen and/or Comscore, qualitative research and available sales and research tools.
Excellent business development skills, including but not limited to prospecting and cold-calling, lead qualification, handling objections, conceptual selling, client needs analysis, rate negotiation, closing and client relationship management.
Must be a team player and stay dedicated to achieving results for the good of the organization
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.
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