Advertising Sales Research Manager
Job Number: FOX0003RX
Organization: Fox Networks Group
Job Type: Business Analysis and Research
Location: London, United Kingdom
Job Posting Date: January 8, 2018

Job Description

Job title: AdSales Research Manager
Reports to: Director of Global Research and Audience Strategy 
Department: Ad Sales 
Term of Contract: Permanent
Location: Hammersmith, UK

Company Summary
Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox. FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Cable Networks, which includes FX Networks; Fox Sports Media Group, National Geographic Partners, and Fox Networks Group Europe, Asia and Latin America. Together these units create, program and distribute some of the world’s most popular entertainment, sports and nonfiction programming.

FNG Europe & Africa operates 151 channels as well as numerous digital services, broadcasting in 52 countries. Through genre defining channel brands FOX, FOX Sports and National Geographic, FNG Europe & Africa is watched by over 250 million viewers in 150 million households making it the pan-regional leader for entertainment, factual and sports programming.

Position Summary 

This position will provide the lead research support for the London based, Global Ad Sales team. The position is responsible for constructing compelling pan-regional advertising sales stories across the FOX, FOX Sports and National Geographic brands.

The role will require using multiple syndicated and bespoke research sources to pull together integrated insights around brands and audiences, and assist with wider sales strategy through market research. The person who takes this role will also be expected to represent FNG within industry syndicated studies and represent FNG Research at Global Ad Sales meetings alongside the Global Director.

The role also includes day-to-day management of the social listening of FOX and National Geographic tent-pole programming, reporting on regular basis of the performance of shows to regional and local marketing heads, and providing strategic insights around how to better drive social engagement on a regional level.

Finally, this position will be expected to help drive ad sales research best practice and the use of insight for sales, across the business globally.

Responsibilities 
  • Extraction and analysis of multi-market audience measurement/reach & frequency data for the purposes of campaign measurement or planning.
  • Extraction and analysis of survey data (e.g., Global Web Index, TGI etc.) for the purpose of building compelling advertising sales stories for advertisers.
  • Commissioning and managing bespoke research projects to build sales stories and measure performance of multi-market client campaigns (alongside Director).
  • Competitor analysis of advertising revenues / Reporting of advertising market trends to help drive ad sales strategies.
  • Manage a research assistant currently located in the Hong Kong office.
  • Support the Global Research and Audience Strategy team on ad hoc brand and audience insight projects to support multiple stakeholders including marketing, PR, affiliate sales.
  • Manage the day-to-day running of social listening for ongoing reporting and ad-hoc insight projects for European marketing and pan-regional ad sales.
  • Proactive attendance of relevant industry events/conferences/committees to stay ahead of research trends/methodologies etc.
  • Help to drive the use of insight and research best practice across the business.

Qualifications

Essential skills

  • Degree level educated.
  • Ideally a minimum of 5 years direct experience in advertising sales research. Experience at a similar media owner or media agency highly desired.
  • Experience of using peoplemeter data (Techedge, Infosys or other) to analyse viewing behaviours. 
  • Experience of working with syndicated quantitative survey data (preferable experience: Global Web Index or TGI).
  • Experience of using syndicated, bespoke and desk research data to build commercial sales arguments.
  • Super-user of Microsoft Excel (including pivot tables etc.) and strong PowerPoint skills.
  • Good written and spoken English is essential, with additional languages being an advantage.
Preferred skills
  • Solid understanding/experience of cross-media measurement techniques (TV, online and print), including how best to use their relevant metrics.
  • Experience working on multi-market research projects. 
  • Experience using social media listening tools (e.g., Brandwatch, Social Bakers).
  • Knowledge of Power BI, SQL, DAX, databases. 
  • Experience of working with digital metrics (Google Analytics, Adobe, ComScore etc.). 
  • Experience of managing a direct report.
Person Profile
  • Customer-focused with the naturally helpful attitude essential in all the best research people. A people person, who will forge strong relationships with their internal ‘clients.’
  • Highly numerate with a very strong attention to detail and accuracy and ability to analyse large datasets. Excited about, not intimidated by, the potential of “big data.”
  • A natural ability to communicate complex data as simple stories.
  • Ability to communicate proactively and competently with external media agency/advertiser research teams. 
  • A strong team player but also a confident self-starter with the ability to work independently when needed.
  • Must have excellent organisational skills and have the ability to juggle multiple tasks in a fast-paced environment.
  • Ability to manage workload through business-based prioritisation, delivering concise and relevant work to internal clients.

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