Lead Data Scientist, Marketing (Aftershock)
Job Number: FNG0006807
Organization: FoxNext
Job Type: Product Management/User Experience/Content
Location: Los Angeles, California, United States
Job Posting Date: August 23, 2017

Job Description

The Lead Data Scientist, Marketing is responsible for the design and management of FoxNext Games’ marketing optimization platform, which guides our media buying efforts.  Embedded as a part of the Marketing Team, you will partner closely with other functions within FoxNext Games to create leading-edge tools that will guide how we plan and spend tens-of-millions of advertising dollars.


Responsibilities
  • Design, develop and evaluate advanced predictive and machine learning models with a focus on media buying
  • Analyze and extract relevant information about user acquisition funnel and in-game player behavior, from both structured and unstructured data, to better understand and enhance our media buying strategy and execution
  • Collaborate with colleagues in Marketing and Development to infuse predictive analytics into our marketing, driving increased relevance and business performance
  • Mine data (both structured and unstructured) to detect patterns, opportunities and insights that drive our user acquisition strategy and execution
  • Build and own all attribution and marketing mix models used to measure performance between offline and direct marketing channels
  • Conduct advanced analysis on various marketing efforts to gauge performance, impact and effectiveness against the desired results
  • Work with Business Intelligence team to specify features for dashboards and other reporting
  • Work with development teams to implement new features that improve the acquisition funnel

Qualifications


Preferred Qualifications 
  • Previous experience with marketing, media, and customer segmentation strategy
  • Experience programming with statistical modeling or machine learning tools to fuel and deliver marketing personalization
  • Familiar with manipulating and mining unstructured data to transform business decisions that impact the bottom line
  • Familiar with visual analytic tools such as Looker, Tableau, Qlik Sense, Spotfire, or other

Division Description 

FoxNext is driving immersive, next generation entertainment experiences in the areas of virtual and augmented reality, mobile, console and pc games and location-based entertainment across Twentieth Century Fox Film and Fox Network Group. The division consists of FoxNext Games, FoxNext Destinations and FoxNext VR Studio. Fox has a successful track record identifying exceptional games and publishing partners across the mobile and console/PC space, such as Family Guy: Another Freakin’ Mobile Game, Animation Throwdown: The Quest for Cards, The Simpsons Tapped Out, Family Guy: The Quest for Stuff, Ice Age Adventures, Sugar Smash: Book of Life and Alien: Isolation. FoxNext VR Studio will oversee VR experiences, such as the already announced ALIEN and PLANET OF THE APES productions, and work to commercialize Fox’s overarching VR strategy. FoxNext Destinations will oversee the company’s location-based entertainment business including the development of the 20th Century Fox World theme park in Malaysia.

Aftershock Studios, a division of FoxNext Games, is on a never-ending mission to create unforgettable games for mobile devices. Our studio was built by passionate game makers dedicated to crafting playful, smart, addictively fun experiences. We care about accessibility, depth, innovation, and production values… but most of all, we care about our community of players. We don’t just make games, we play and love them too, making player empathy a core value for all of us.

If you’re thinking about joining our close-knit team you should love games, be world-class at making them, and understand fundamentally that great business results come from great games and loyal players. At Aftershock Studios you’ll be working with some of the best developers in the world from hit games and franchises including This Means War, Command & Conquer, Battle for Middle-earth, and Empires & Allies.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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