Lead Data Scientist, Marketing (Aftershock)
Job Number: FNG0006807
Organization: FoxNext
Job Type: Product Management/User Experience/Content
Location: Los Angeles, California, United States
Job Posting Date: October 25, 2017

Job Description

The Lead Data Scientist, Marketing is responsible for the design and management of FoxNext Games’ marketing optimization platform, which guides our media buying efforts.  Embedded as a part of the Marketing Team, you will partner closely with other functions within FoxNext Games to create leading-edge tools that will guide how we plan and spend tens-of-millions of advertising dollars.


Responsibilities
  • Design, develop and evaluate advanced predictive and machine learning models with a focus on media buying
  • Analyze and extract relevant information about user acquisition funnel and in-game player behavior, from both structured and unstructured data, to better understand and enhance our media buying strategy and execution
  • Collaborate with colleagues in Marketing and Development to infuse predictive analytics into our marketing, driving increased relevance and business performance
  • Mine data (both structured and unstructured) to detect patterns, opportunities and insights that drive our user acquisition strategy and execution
  • Build and own all attribution and marketing mix models used to measure performance between offline and direct marketing channels
  • Conduct advanced analysis on various marketing efforts to gauge performance, impact and effectiveness against the desired results
  • Work with Business Intelligence team to specify features for dashboards and other reporting
  • Work with development teams to implement new features that improve the acquisition funnel

Qualifications


Preferred Qualifications 
  • Previous experience with marketing, media, and customer segmentation strategy
  • Experience programming with statistical modeling or machine learning tools to fuel and deliver marketing personalization
  • Familiar with manipulating and mining unstructured data to transform business decisions that impact the bottom line
  • Familiar with visual analytic tools such as Looker, Tableau, Qlik Sense, Spotfire, or other

Division Description 

About Aftershock

Aftershock, a division of FoxNext Games, is on a never-ending mission to create unforgettable games for mobile devices. The studio was built by passionate game makers dedicated to crafting playful, smart, addictively fun experiences. Aftershock has a number of projects in development including an all new mobile game based on the expansive Marvel Universe, and a massively multiplayer mobile strategy game for James Cameron's Avatar franchise.

About FoxNext

FoxNext is driving immersive, next generation entertainment experiences in the areas of augmented and virtual reality, mobile, console/PC games and location-based entertainment across Twentieth Century Fox Film and Fox Networks Group. The division consists of FoxNext Games, FoxNext VR Studio and FoxNext Destinations. Fox has a successful track record of creating critically acclaimed games including The Simpsons: Tapped Out, Angry Birds Rio, Alien: Isolation, Family Guy: The Quest for Stuff, Ice Age Adventures,  and Sugar Smash: Book of Life. Aftershock, a division of FoxNext Games, has a number of projects in development including an all new mobile game based on the expansive Marvel Universe, and a massively multiplayer mobile strategy game for James Cameron's Avatar franchise. A AAA PC/console game set In the world of Avatar is in development with Massive Entertainment, a Ubisoft Studio. FoxNext VR Studio is in development on Alien and Planet of the Apes VR experiences. FoxNext Destinations will further lead the development of location based entertainment business with the success of the 2017 THEA award winner Springfield, USA and 2008 THEA award winner The Simpsons Ride at Universal Studios Hollywood and Universal Orlando, Avatar: Discover Pandora, a new interactive exhibition inspired by the breathtaking environments and inspirational cultures of Pandora, and the development of the 20th Century Fox World theme park in Malaysia. 


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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